[Planning] Nexon's new title is First, Bail. what?

1980s. Atari-led in the North American home game market, the low level of game difficulties, the joining game development of manufacturers who did not have professional knowledge in the game, and excessive shipment plans for game devices. And it was Nintendo that took place.

Nintendo has expanded its scope of the North American market with NES and Famicom, which emphasized entertainment, which led to the growth of the Japanese game industry itself. This is the biggest reason for the success of the high-quality game title that focuses on fun. Many sales strategies and marketing that supported this success were also attracting attention, with Peter Main at the center.

In 1987, Peter Maine was inaugurated as a marketing vice president of Nintendo America and revived home games in North America, but he did not know much of the game. Before joining Nintendo, he was the character of the established industry who had been engaged in the food industry.

But such a origin made me look at the game in a different way. I saw a game work as a movie. He paid attention to the 'game' that plays with a game console-the time-the time-in the past-a 'game console' that is widely sold to the market.

Peter Maine judged that high-quality games are important, as it is not a movie theater but a movie. And I thought I needed a wonderful name that people were interested in that wonderful game and could easily remember. It is a proverb that starts from that idea for a long time in the game industry with a relatively short history.

The name of the game is the game

Good game title, how to make it

Some criticisms have solidified their exclusive status due to the company-led distribution and third-party exclusion, but Peter Main has led Nintendo marketing by using the same approach as a key keynote. In 1989, he received the best marketing manager award from a number of media.

There was no time to neglect the importance of the title as the content-oriented game market was settled. Rather, I wondered how to make a good game title and began to be organized.

However, it is emphasized that the importance of different forms from the title class of movies and dramas that already exists is not easy to create a good game title. So the laws of creating good titles are also shared through public relations companies. The common emphasis is here.

① unique

This is a very simple but important law. If we searched the game on Steam, Google Play, and App Store, if we have several games with similar names, can we be confident that our game is the best game? What if a similar game is already in the top?

If a game with a similar title is getting better and evaluated, it may have begun to fight with one title. The original title eventually plays an important role in lowering competition levels.

② With a suitable length

Overseas, 20 characters and up to 25 characters are selected as the basic elements of good titles. It's really long, but it's really long, but in English, 25 characters. In other words, you can create a title of about three words.

Of course, you don't have to fill all of this number. In some online stores, there are also limitations on the number of letters displayed on the first screen. So recently, the difficulty of building about 10 characters in the previous one has been added.

In particular, even if we only consider Korean language, which is the basis of global services, it is necessary to consider the new title because the English letter is not right.

③ Search well

This is not always a good title. Too short titles are difficult to create unique titles, the first law. There is a more important reason, but the short title is not easy to search the Internet.

Titles of general nouns or expressions may be less than the game content in the search results window. The works with a lot of special characters in the title are similar. Nowadays, when users can search for the information of the game through video, reviews, and news, they do not consider search results.

In addition, if the title of the game is made easy to configure the site URL address, it is easy to induce users to the official website without any explanation.

④ Easy to speak and easy to write

It is not a good title to connect a unique expression that is not usually used. It's also important to make the title of the game easily. I think it's important to say that it's easy to say, but in the past, the game was purchased directly from the store, so the importance of this element was very important.

In addition, if the game's title is not easily sounded, the user who played the game would not be easy to introduce the game to a friend. Recently, streaming creators and video producers, who are in charge of the game introduction, will reduce the mention of the game. The findings that the sound content is easy to remember beyond the reading only increases the importance of words that are easy to say.

It is also important to create a title to be short. If World of Warcraft was Warcraft World, it might have been difficult to write or pronounce it as easily as Wol & War and Wolwol. But now the title is WOW, Wow, and in English and Korean.

In addition, as text-based communication has become more important, the importance of writing reduction has also increased.

Similar, but other movie titles, and cool

There are some laws that have already been made in consideration of these successful games and marketing elements of the game. But this title method is not just the right answer to all media or the right answer. A typical example is the movie. As we have seen earlier, the game recommends the title composition that is easy to sell and word of mouth, while the film emphasizes the first page of the following.

Of course, as a game, movies are important for marketing, so it's easy to search and well-remembered. Instead, unlike the game where the player is the owner of the world, the audience who follows the story is the target, and the title is written as the title, the theme and symbol of the entire work, or the ambassador or place to represent them.

The movie Moonlight is made with beautiful colors with the ambassador that 'black boys look blue under moonlight'. Moonlight made a relatively short, simple title and at the same time contains the meaning of this film.

Along with the use of this cinematic title, the most important laws of the title setting that are not mentioned above make the game's title setting more difficult. That is 'cool'. In English, 'COOL' is also considered to play the most important role in imprinting the name of the movie or game to the fans.

However, unlike the existing laws that can be formulated to some extent, the cool is a part where you need to find the answer in the rhetorical area. So you can focus on this fashion or misunderstand it and ignore other laws.

Nexon on a difficult road, the game is not a title, but a game

Nexon's new games, which recently released the official title, showed the conflict of this law and concern. Project Magnum has been changed to 'The First Descendant', Project D is 'Veiled Experts', and Project SF2 has been changed to 'Argent Twilight', respectively.

As it has been called for a long time as a project title, the new name is not easily attached to the mouth, and it is not easy to infer what part of the game symbolizes to the cinematic title selection. However, it would not have been mistaken for a combination of words that are not usually used.

Obviously, the title is different from the past, which was intuitive or a game element, such as Maple Story, Mabinogi, Dungeon & Fighter, and Sudden Attack. It's different from the official name of 'Maple Story World' in the project MOD.

For large game companies that can market money, you can take a free posture in a relatively title setting. Even if the title does not convey the intuitive meaning or taste of taste, you can fully inform the well-made game itself through video, showcases, and promotional media.

However, it does not choose a meaningless title. It's a SIE with a game title that conveys intuitive meaning like God of War, but Horizon Zero Dunn is hard to infer the meaning. However, the core element itself in the end is the game title. Kojima Hideo uses the title of Death Stranding and uses the original meaning of collective death and the philosophy, theme and situation in the work with Strand, a psychological expression.

In other words, as you play the game, you understand the title of the game. As mentioned earlier, the game company does not attract people with the title, but it is a way of grabbing people and understanding the title.

You can get attention as a title called Nexon, but the name of the new Nexon is still unfamiliar. However, Nexon, one of the largest game companies in Korea, is also a company that can be fully capacity. It's the power to attract users who can't play right now, or that's not just before the gameplay.

Above all, no matter what the title's will is, everyone will not confirm and understand it. The game is more important than the title.

Now, the title is made with the players with satisfactory play and attached to the mouth. Can you understand that with a solid story? Or what's the work of the past that you don't remember the title, depending on the build of the work that will be released. Nexon will also want to show that the title is not wrong.